Why Did You First Purchase Raisin Bran?

The real story is that, when executed wisely, all elements of your marketing / media mix should contribute to your bottom-line results.

What Is Your Plan to Win Customers This Holiday Shopping Season?

According to eMarketer, 2016 holiday gift sales are projected to hit 868 billion. You heard right — that’s "billion" with a 'B.'

DIGITAL VIEWABILITY: HOW MUCH VALUE SHOULD WE PLACE ON IT?

The industry is buzzing about viewability: What is it? Why are average rates so low? How much should I care? What are the real standards? Let’s answer a couple of these BIG questions now. WHAT IS [...]

Short Attention Span? Me? What did you say about Ryan Gosling?

Advertising tries to deal with our short attention spans

The Dreaded “P” Word

People tell you not to talk politics with strangers. But we are all friends here, right? So: Let’s talk politics.