Case Study: Home Services
Challenge
Increase Volume
Kazoo was challenged to increase volume of online cleaning estimates and phone call inquiries in target geographies (both US and CA) for a national home-cleaning chain.
Strategy
Reach New Users
We recommended a digital direct response campaign seen on mobile, desktop and tablet. Both tracking and audience insight pixels were placed to gain insights. Retargeting was used to stay top of mind among consumers, while prospecting allowed the team to reach new users who were more likely to convert.
Result
Increased Performance
While the campaign launched February 2015 for the spring-cleaning season, it is currently ongoing due to overall performance. Campaign cost-per-acquisition has consistently met the overall goal of $45 (or lower). The volume of estimates has also increased when comparing with year-over-year activity (e.g. online estimates were 27% higher in March ’15 when compared with March ’14).
