Budgeting for Success (Blog Series Part 2)

If you have established what you want to accomplish for your business in the upcoming year, next you need to figure out what budget you need to set aside to hit those marks.

What Does 2017 Hold in Store? (Blog Series Part 1)

It’s time to buckle down and get to work on next year's marketing plan. The first thing you need to establish is--- what is it EXACTLY that you want to accomplish?

Blogging For Your Small Business

For some people, blogging is easy and fun and words flow onto paper smoothly, like butter. Others would rather eat tar and wait at the dentist office for four hours rather than blog. Whatever [...]

Google is Going “Mobile-First”

In May 2016, Google announced it would be adjusting its ad platforms to accommodate a mobile-first mentality. With the increased adoption of smartphones and heavy mobile consumption, this is [...]

DIGITAL VIEWABILITY: HOW MUCH VALUE SHOULD WE PLACE ON IT?

The industry is buzzing about viewability: What is it? Why are average rates so low? How much should I care? What are the real standards? Let’s answer a couple of these BIG questions now. WHAT IS [...]

You have a pool of prospects. Now what?

Recently, our Media Director, Ashlee Smith, blogged about media mix and consumption patterns. Let’s think about how brands can continue to talk to prospects after the initial lead is counted. At [...]

5 Simple Steps to Put Magic in Your Monday (Without Relying on Channing Tatum)

1. It begins the night before: Start the week strong with a solid night of sleep. Choose a quote to start your Monday morning in a good mind-set. Think about this quote right before you go to [...]

The FTC on Native Advertising

The Federal Trade Commission (FTC) released a document at the end of 2015 issuing its policy statement for native advertising — a type of advertising that matches the form and function of the [...]