When this experience began in May, everything was new. Escaping my comfort zone, I was excited to be immersed in the beautiful Kansas City and the never-sleeping world of advertising. Kazoo Media was exactly where I wanted to be this summer. On my desk laid a laptop (named Bertha), two pens, one notebook, a black […]
Let’s face it: We all rely on GPS to get from one place to the next at some point in our lives. Google is making a list and checking it twice to see how many times we are using our phones to navigate. Since local online searches lead 50% of users to visit offline stores, […]
In May 2016, Google announced it would be adjusting its ad platforms to accommodate a mobile-first mentality. With the increased adoption of smartphones and heavy mobile consumption, this is great news. The first of many updates to Google’s advertising network is the update of expanded text ads. Expanded text ads are optimized for the screen sizes […]
The industry is buzzing about viewability: What is it? Why are average rates so low? How much should I care? What are the real standards? Let’s answer a couple of these BIG questions now. WHAT IS VIEWABILITY? Viewability is an online advertising metric that aims to track only those impressions that can actually be seen […]