The votes are in and connected TV is the winner

Viewers want entertainment and really easy access to it, which they don’t have to think about. Netflix helped drive the watch-on-your-own-time sensibility early on and consumers now want more [...]

Memorable marketing in a Gen(Z)eration

According to a study by comScore, the attention span for ads among millennials is a mere five seconds — that’s four seconds shorter than that of a goldfish.

A Few Notes on Podcast Advertising

Some people like sports. Other people love movies. Another group of people really like the history of how socks were invented. No matter what people love, there is a podcast out there just for them.