Viewers want entertainment and really easy access to it, which they don’t have to think about. Netflix helped drive the watch-on-your-own-time sensibility early on and consumers now want more flexibility.
According to a study by comScore, the attention span for ads among millennials is a mere five seconds — that’s four seconds shorter than that of a goldfish.
Some people like sports. Other people love movies. Another group of people really like the history of how socks were invented. No matter what people love, there is a podcast out there just for them.