Recently, our Media Director, Ashlee Smith, blogged about media mix and consumption patterns. Let’s think about how brands can continue to talk to prospects after the initial lead is counted.
At Kazoo, we always have the classic sales funnel on our minds: awareness, interest, research, decision. Imagine you have executed a paid awareness campaign. You spent time, effort and media dollars to make prospects aware of your brand. Now, it’s time to move those prospect through the funnel and tell them why you are the best.
Considering our eight-second attention spans, brands must account for continued interaction. Whether you are a B2C or B2B organization, lead nurturing is hella important. Implementation of lead nurturing strategies can reduce your sales cycle, increase website leads, boost paid and earned marketing productivity and widen your prospect pool.
Whether you are a B2C or B2B organization, lead nurturing is hella important.
At Kazoo, we are masters of paid media, and have expanded our skill set to support the fragmented reality of marketing. Our increased capabilities include marketing automation strategy and execution for nurturing programs to maximize the impact of your brand message.