The night of April 12 was full of clinks. Clinks from the forks hitting the plate after finishing a delicious dinner. And Clinks from the glasses of the Kazoo team as we celebrated our Gold Ambit Award!
We are extremely excited and honored to have received a Gold Business to Consumer Integrated Campaign Award for our work on the 2017 MoKan Goodwill campaign.
What are the Ambit Awards?
The Ambit Awards are the culmination and annual celebration of a year of exceptional work. It is an elegant evening focused on Kansas City’s direct marketing community and their achievements. The event is held by Kansas City’s Data-Driven Marketers (KCDMA), which is comprised of about 400 active members, including leading corporations, service providers, consultants and agencies.
How did we create a winning campaign?
Our campaign strategy involved using a fully-integrated media approach to blanket our targeted geographies and to support ongoing consideration throughout the consumer purchase funnel. Our external campaign goals included increasing year-over-year on-site donations, web traffic, monetary giving and awareness of the mission.
We employed traditional media to drive mass awareness and consideration among potential donors. Additionally, we used digital media to support consideration driven by mass channels and to provide additional frequency for donation decisions made constantly throughout the year.
We had so much fun working with MoKan Goodwill on this campaign! With hard work and innovative teamwork, we created data driven results.
Thank you to KCDMA for letting us celebrate with them at the 70th edition of the AMBIT Awards!
