Digital Media Strategist

Overview

The Digital Media Strategist will eventually be expected to plan, execute and optimize buys across all digital mediums, including video, display, paid social and paid search. While experience across all these tactics is ideal, the most important thing will be the willingness and ability to learn new skills in mediums where there is no or little experience.

Responsibilities

• Day-to-day management of client-related media plans and programs including but not limited to: media plan preparation, media program definition and execution and post-buy reporting and accounting.
• Presentation of plans / recommendations to agency clients.
• Applying an in-depth understanding of the client’s business, business rules and business processes to help effectively implement strategic media programs.
• Mentoring and developing assistant media planner/buyers and media coordinators on industry and media planning concepts, practices and procedures.
• Research, negotiate and execute advertising across all digital platforms.
• Analyze media placement and results to identify the most cost effective mix by market, channel, etc.
• Create and help to implement digital tracking strategies – including pixel testing and troubleshooting.
• Maintain a basic or higher level understanding of Google Analytics and Google Tag Manager.
• Sustain Google Certification across a minimum of two functional areas (video, shopping, etc.)  .
• Manage material delivery in a timely, efficient manner.
• Gather statistics and prepare media plans with directives to guide the buying process.
• Keeps up on media trends.

Job Requirements

• Bachelor’s degree
• Detail and client service oriented
• Self-starter
• Superior communication skills, both verbal and written
• Well versed in use of Microsoft Office products (or Google equivalents)
• Knowledge of media research tools and systems
• Excellent organizational skills
• Minimum 3 years planning and/or buying experience in an agency or corporate media department