Looking to make a buzz?

You’re in the right place!

Experts in: Traditional Digital Search Guerrilla RestaurantsPackaged GoodsHigher EducationFinanceHome ServicesLive EventsHealthcareManufacturing

Traditional: With tactics that are typically more mass-reaching, traditional channels are legacy advertising outlets that have longer shelf-lives and are great for brand awareness of campaign launches.
Digital: Digital media is a great way to connect goods and services directly to their consumers through a mix of highly targetable and cost-efficient digital tactics. Digital media consists of channels across the digital spectrum, including social media, connected TV and other forms of digital communication.
Search: Often the final step in a customer’s purchase journey, paid search gives consumers direct information about goods and services they are interested in and serves as a vital step in their research process.
Guerrilla: Centered around non-permission-based tactics, guerrilla marketing takes many forms. These are often highly creative, buzz-generating events that reach consumers when they least expect it.

Challenge Appeal to a Niche Market: Kazoo was tasked with creating a population of “warm” sales leads for a national healthcare consulting company. Kazoo’s B2B experience dictated the need to appeal to a niche target audience comprised of hospital board members, C-suite decision-makers and senior-level HR executives.
Strategy Establish the Client: We established our client as an industry thought-leader despite being outspent 10-to-1 (budget under $10,000) by their competitors. Kazoo recommended multichannel trade media sponsorships centered on cost-per-lead, whitepaper distribution and retargeting designed to nurture leads during a six- to eight-month sales cycle.
Result Land New Customers: From our tracking, as well as client input, Kazoo can report hundreds of whitepaper downloads and three program renewals within a span of four months. Considering that a national audience pool is minuscule, hundreds of downloads represent a huge engagement rate and a successful campaign.

Challenge Increase Volume: Kazoo was challenged to increase volume of online cleaning estimates and phone call inquiries in target geographies (both U.S. and Canada) for a national home-cleaning chain.
Strategy Reach New Users: We recommended a digital direct response campaign seen on mobile, desktop and tablet. Both tracking and audience insight pixels were placed to gain insights. Retargeting was used to stay top of mind among consumers, while prospecting allowed the team to reach new users who were more likely to convert.
Result Increase Performance: Campaign cost-per-acquisition consistently met the overall goal of $45 (or lower). The volume of estimates had also increased when comparing with year-over-year activity (e.g., online estimates were 27% higher when compared YOY).

Challenge Increase Traffic: Kazoo was hired to promote the awareness of a new resource company and efficiently drive on-site interactions and sign-ups over a three-week time frame. Our client’s goal was to increase unique traffic counts and optimize toward the increase of conversion volume.
Strategy Optimize Research: Kazoo implemented a paid search campaign, which allowed the message to reach automatic hand-raisers. We tested multiple ad groups, keywords and text ads, providing the opportunity to cast a wide net and optimize throughout the course of the campaign.
Result Land New Customers: Our client confirmed that thousands of conversions were generated throughout the short time frame. When reviewing daily activity, the campaign saw a downward trend when looking at cost per conversion. Both impression and click activity continued to increase.