Is broadcast TV dead in the water or is it a lifeboat to local advertisers?

OTA broadcast viewing makes up nearly three hours of total time-spent for OTA households. That is 79% higher than the total U.S. average.

Should My Brand Be Discounting?

Roughly 1/3 [of shoppers] said that they look for online coupons on a weekly basis and “always” or “very often” use discounted offers when shopping online.