OTA broadcast viewing makes up nearly three hours of total time-spent for OTA households. That is 79% higher than the total U.S. average.
Consumers don’t watch less TV, they just watch it in more places using more devices.
Kazoo believes in a multichannel approach. A truly integrated media plan provides a synergistic lift for brands across the entire purchase funnel.
Today’s teens will be your customers tomorrow. For teens, Snapchat is their #1 preferred social media platform.
According to eMarketer, 2016 holiday gift sales are projected to hit 868 billion. You heard right — that’s "billion" with a 'B.'
The industry is buzzing about viewability: What is it? Why are average rates so low? How much should I care? What are the real standards? Let’s answer a couple of these BIG questions now. WHAT IS [...]