Should My Brand Be Discounting?
Roughly 1/3 [of shoppers] said that they look for online coupons on a weekly basis and “always” or “very often” use discounted offers when shopping online.
Kazoo Media
Are You Getting Your Money’s Worth?
If you aren’t getting “post reports” on your television schedules, you could be leaving money on the table.
You don’t need help with your TV campaign — you need help with your video campaign
Consumers don’t watch less TV, they just watch it in more places using more devices.
Budgeting for Success (Blog Series Part 2)
If you have established what you want to accomplish for your business in the upcoming year, next you need to figure out what budget you need to set aside to hit those marks.
What Does 2017 Hold in Store? (Blog Series Part 1)
It’s time to buckle down and get to work on next year’s marketing plan. The first thing you need to establish is— what is it EXACTLY that you want to accomplish?
Blogging For Your Small Business
For some people, blogging is easy and fun and words flow onto paper smoothly, like butter. Others would rather eat tar and wait at the dentist office for four hours rather than blog. Whatever your feelings on blogging, creating valuable and interesting content can be helpful for your small business.
Google is Going “Mobile-First”
In May 2016, Google announced it would be adjusting its ad platforms to accommodate a mobile-first mentality. With the increased adoption of smartphones and heavy mobile consumption, this is great news. The first of many updates to Google’s advertising network is the update of expanded text ads. Expanded text ads are optimized for the screen sizes […]
DIGITAL VIEWABILITY: HOW MUCH VALUE SHOULD WE PLACE ON IT?
The industry is buzzing about viewability: What is it? Why are average rates so low? How much should I care? What are the real standards? Let’s answer a couple of these BIG questions now. WHAT IS VIEWABILITY? Viewability is an online advertising metric that aims to track only those impressions that can actually be seen […]
You have a pool of prospects. Now what?
Recently, our Media Director, Ashlee Smith, blogged about media mix and consumption patterns. Let’s think about how brands can continue to talk to prospects after the initial lead is counted. At Kazoo, we always have the classic sales funnel on our minds: awareness, interest, research, decision. Imagine you have executed a paid awareness campaign. You […]
5 Simple Steps to Put Magic in Your Monday (Without Relying on Channing Tatum)
1. It begins the night before: Start the week strong with a solid night of sleep. Choose a quote to start your Monday morning in a good mind-set. Think about this quote right before you go to sleep. The last things you think about before you go to sleep are the first things you think […]