Google is Going “Mobile-First”

In May 2016, Google announced it would be adjusting its ad platforms to accommodate a mobile-first mentality. With the increased adoption of smartphones and heavy mobile consumption, this is [...]

You have a pool of prospects. Now what?

Recently, our Media Director, Ashlee Smith, blogged about media mix and consumption patterns. Let’s think about how brands can continue to talk to prospects after the initial lead is counted. At [...]