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Virtual Reality and Advertising

According to Google, global search interest on virtual reality grew 4x last year. Google states, “The promise of VR is what the industry calls “presence” — the feeling that you’re really somewhere else.” As a nod to the fast-paced consumer adoption of VR technology, Google developed Google Cardboard which allows users to participate with virtual reality […]

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What’s New in Google Maps?

Let’s face it: We all rely on GPS to get from one place to the next at some point in our lives. Google is making a list and checking it twice to see how many times we are using our phones to navigate. Since local online searches lead 50% of users to visit offline stores, […]

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Google is Going “Mobile-First”

In May 2016, Google announced it would be adjusting its ad platforms to accommodate a mobile-first mentality. With the increased adoption of smartphones and heavy mobile consumption, this is great news. The first of many updates to Google’s advertising network is the update of expanded text ads. Expanded text ads are optimized for the screen sizes […]

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