The industry is buzzing about viewability: What is it? Why are average rates so low? How much should I care? What are the real standards? Let’s answer a couple of these BIG questions now. WHAT IS VIEWABILITY? Viewability is an online advertising metric that aims to track only those impressions that can actually be seen […]
Advertising tries to deal with our short attention spans
1. It begins the night before: Start the week strong with a solid night of sleep. Choose a quote to start your Monday morning in a good mind-set. Think about this quote right before you go to sleep. The last things you think about before you go to sleep are the first things you think […]
The Federal Trade Commission (FTC) released a document at the end of 2015 issuing its policy statement for native advertising — a type of advertising that matches the form and function of the platform upon which it appears.
People tell you not to talk politics with strangers. But we are all friends here, right? So: Let’s talk politics.
Opening day 2016 has come and gone, but I’ll cherish those blue and gold beads.
Kazoo Media celebrated their 10-year anniversary, which also happened to be National Kazoo Day. Yeah, yeah – we planned that.
Pitching is a lot of things, but glamorous is not one of them.