Media Trends

According to Google, global search interest on virtual reality grew 4x last year. Google states, “The promise of VR is what the industry calls “presence” — the feeling that you’re really [...]

Let’s face it: We all rely on GPS to get from one place to the next at some point in our lives. Google is making a list and checking it twice to see how many times we are using our phones to [...]

The industry is buzzing about viewability: What is it? Why are average rates so low? How much should I care? What are the real standards? Let’s answer a couple of these BIG questions now. WHAT IS [...]

Advertising tries to deal with our short attention spans

I was in a meeting recently and a client asked me how a particular piece of research was acquired from those surveyed. I am always ready to quote my sources, but this question gave me pause, [...]

Pitching is a lot of things, but glamorous is not one of them.