DIGITAL VIEWABILITY: HOW MUCH VALUE SHOULD WE PLACE ON IT?

The industry is buzzing about viewability: What is it? Why are average rates so low? How much should I care? What are the real standards? Let’s answer a couple of these BIG questions now. WHAT IS [...]

Short Attention Span? Me? What did you say about Ryan Gosling?

Advertising tries to deal with our short attention spans

5 Simple Steps to Put Magic in Your Monday (Without Relying on Channing Tatum)

1. It begins the night before: Start the week strong with a solid night of sleep. Choose a quote to start your Monday morning in a good mind-set. Think about this quote right before you go to [...]

The FTC on Native Advertising

The Federal Trade Commission (FTC) released a document at the end of 2015 issuing its policy statement for native advertising — a type of advertising that matches the form and function of the [...]

The Dreaded “P” Word

People tell you not to talk politics with strangers. But we are all friends here, right? So: Let’s talk politics.

The Boys in Blue are Back!

Opening day 2016 has come and gone, but I'll cherish those blue and gold beads.

At This Party, Everything Was Wild

Kazoo Media celebrated their 10-year anniversary, which also happened to be National Kazoo Day. Yeah, yeah – we planned that.

The Thrill of the Pitch

Pitching is a lot of things, but glamorous is not one of them.