A Note From the Intern’s Desk
When this experience began in May, everything was new. Escaping my comfort zone, I was excited to be immersed in the beautiful Kansas City and the never-sleeping world of advertising. Kazoo Media [...]
What’s New in Google Maps?
Let’s face it: We all rely on GPS to get from one place to the next at some point in our lives. Google is making a list and checking it twice to see how many times we are using our phones to [...]
Google is Going “Mobile-First”
In May 2016, Google announced it would be adjusting its ad platforms to accommodate a mobile-first mentality. With the increased adoption of smartphones and heavy mobile consumption, this is [...]
DIGITAL VIEWABILITY: HOW MUCH VALUE SHOULD WE PLACE ON IT?
The industry is buzzing about viewability: What is it? Why are average rates so low? How much should I care? What are the real standards? Let’s answer a couple of these BIG questions now. WHAT IS [...]
