Viewers want entertainment and really easy access to it, which they don’t have to think about. Netflix helped drive the watch-on-your-own-time sensibility early on and consumers now want more [...]
According to a study by comScore, the attention span for ads among millennials is a mere five seconds — that’s four seconds shorter than that of a goldfish.
Some people like sports. Other people love movies. Another group of people really like the history of how socks were invented. No matter what people love, there is a podcast out there just for them.
Today, it's easy to fall into an advertising rut. Running the same old campaign, season after season. If you continue that trend, your brand will fall behind. Push yourself to explore the latest [...]
Everybody knows that online reviews can have a positive or negative impact on your business. 92% of consumers read online business reviews, with 33% of those doing so on a regular basis. That is [...]