The votes are in and connected TV is the winner
Viewers want entertainment and really easy access to it, which they don’t have to think about. Netflix helped drive the watch-on-your-own-time sensibility early on and consumers now want more [...]
Memorable marketing in a Gen(Z)eration
According to a study by comScore, the attention span for ads among millennials is a mere five seconds — that’s four seconds shorter than that of a goldfish.
A Few Notes on Podcast Advertising
Some people like sports. Other people love movies. Another group of people really like the history of how socks were invented. No matter what people love, there is a podcast out there just for them.
What are the “kids” up to? Should I care about Snapchat?
Today’s teens will be your customers tomorrow. For teens, Snapchat is their #1 preferred social media platform.
Going Beyond Translation
Reaching a Hispanic market requires more than simply translating content from English to Spanish.
Why Did You First Purchase Raisin Bran?
The real story is that, when executed wisely, all elements of your marketing / media mix should contribute to your bottom-line results.
Be a Trendsetter
Today, it's easy to fall into an advertising rut. Running the same old campaign, season after season. If you continue that trend, your brand will fall behind. Push yourself to explore the latest [...]
Holiday — Celebrate and Recharge
Holiday is great for spending time with your family and friends, enjoying good food and spirits and playing fun games. It is the ultimate celebration.
Budgeting for Success (Blog Series Part 2)
If you have established what you want to accomplish for your business in the upcoming year, next you need to figure out what budget you need to set aside to hit those marks.
What Does 2017 Hold in Store? (Blog Series Part 1)
It’s time to buckle down and get to work on next year's marketing plan. The first thing you need to establish is--- what is it EXACTLY that you want to accomplish?
