The votes are in and connected TV is the winner

Viewers want entertainment and really easy access to it, which they don’t have to think about. Netflix helped drive the watch-on-your-own-time sensibility early on and consumers now want more [...]

Memorable marketing in a Gen(Z)eration

According to a study by comScore, the attention span for ads among millennials is a mere five seconds — that’s four seconds shorter than that of a goldfish.

A Few Notes on Podcast Advertising

Some people like sports. Other people love movies. Another group of people really like the history of how socks were invented. No matter what people love, there is a podcast out there just for them.

What are the “kids” up to? Should I care about Snapchat?

Today’s teens will be your customers tomorrow. For teens, Snapchat is their #1 preferred social media platform.

Going Beyond Translation

Reaching a Hispanic market requires more than simply translating content from English to Spanish.

Why Did You First Purchase Raisin Bran?

The real story is that, when executed wisely, all elements of your marketing / media mix should contribute to your bottom-line results.

Be a Trendsetter

Today, it's easy to fall into an advertising rut. Running the same old campaign, season after season. If you continue that trend, your brand will fall behind. Push yourself to explore the latest [...]

Are You Using Data to Improve Your Marketing Plan?

Data-driven marketing should be considered one of the most important elements when thinking about your overall approach to reaching customers.

What Is Your Plan to Win Customers This Holiday Shopping Season?

According to eMarketer, 2016 holiday gift sales are projected to hit 868 billion. You heard right — that’s "billion" with a 'B.'

Should You Ask for Online Reviews?

Everybody knows that online reviews can have a positive or negative impact on your business. 92% of consumers read online business reviews, with 33% of those doing so on a regular basis. That is [...]

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