Data-driven marketing should be considered one of the most important elements when thinking about your overall approach to reaching customers.
According to eMarketer, 2016 holiday gift sales are projected to hit 868 billion. You heard right — that’s "billion" with a 'B.'
The industry is buzzing about viewability: What is it? Why are average rates so low? How much should I care? What are the real standards? Let’s answer a couple of these BIG questions now. WHAT IS [...]
Advertising tries to deal with our short attention spans