Funnels Are Best for Facebook

A look at why creating Facebook funnels can increase conversions and lower costs

Let’s Get Personal — About Email Marketing

The 5 key steps on the path to email marketing success

You don’t need help with your TV campaign — you need help with your video campaign

Consumers don’t watch less TV, they just watch it in more places using more devices.

Advertising that’s tuned in to today’s TV watchers

Much has changed in recent years for TV, especially now with internet-enabled devices allowing people to have access to countless shows and content in general. How is this changing marketing spend?

Yeah, But How Many People Clicked on My Direct Mail Piece?

Kazoo believes in a multichannel approach. A truly integrated media plan provides a synergistic lift for brands across the entire purchase funnel.

Facebook status update: The News Feed will change — again

With Facebook’s big announcement in January, it seems there is no better time for paid media and meaningful content.

The votes are in and connected TV is the winner

Viewers want entertainment and really easy access to it, which they don’t have to think about. Netflix helped drive the watch-on-your-own-time sensibility early on and consumers now want more [...]

Memorable marketing in a Gen(Z)eration

According to a study by comScore, the attention span for ads among millennials is a mere five seconds — that’s four seconds shorter than that of a goldfish.

A Few Notes on Podcast Advertising

Some people like sports. Other people love movies. Another group of people really like the history of how socks were invented. No matter what people love, there is a podcast out there just for them.

What are the “kids” up to? Should I care about Snapchat?

Today’s teens will be your customers tomorrow. For teens, Snapchat is their #1 preferred social media platform.

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